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Peter Heijsteeg

Profile picture of Peter Heijsteeg

Peter Heijsteeg

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Name

Peter Heijsteeg

Your Country

United Arab Emirates

Company

HBBV Consulting

Position

Managing Director

Gender

Male

Core Industries

Family Holding Vehicles, Family Office, Luxury & Fashion, Media & Entertainment, Scale Ups

Experience

As managing director, CEO, and Supervisory Board Member, I’ve built a 25+ international career accelerating long-term growth, driving revenues, and maximizing operational excellence. Having worked for a diversified group of private-held companies, mainly within the Fashion & Luxury Goods industry and in the Media industry, I have the keen ability to look at the larger picture, ultimately delivering strategies, plans, and solutions. I increase profits, reduce costs, and seize new business opportunities. I create competitive advantages by rolling out new brands and initiatives, subsequently penetrating and solidifying lucrative positions in the marketplace.

Board positions:

Advisory board for Media Competence (SAAS subscription services)

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NEDs and Economic Substance (“ESR”)

Pursuant to ESR, certain companies deploying a “relevant activity” have to demonstrate that they have effective substance in their jurisdiction by satisfying a so-called “economic substance test”. ESR is in force in the UAE since 30th April 2019.

A company meets the test if it is directed and managed in the UAE and has adequate people, premises and expenditure in the country.

In this context, the composition and competence of the board of directors – composed of both executive director(s) and NED/s –, and the proper recording of minutes of all board meetings are key factors when assessing whether a company is compliant or not.

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